potent(adj.) - (influential)
having or weilding force, authority or influence; having a strong and
Also associated with
potent is growth...
This crew is another crew that has only just formed
(early 2000). P.O.T. (short for Potent), is made up of members: Ru, Tha Drunken Mastah
(DKM) and the main producer D-Dogg. They all got together when they met at the
University of North London after coming from Milton Keynes, Nottingham and
Northampton respectively. D-Dogg was putting together a studio and label -
Potent Entertainment and everything seemed to drop into place when, through his
connections with Ru's brother and a club promoter, Tariq 'Truth' Ibrahim from
Leicester the others introduced themselves round there.
Each member of the crew are presently laying
down tracks for their solo projects and as an introduction to the label they have
released a combined release - the '100% Potency' LP. All the production is
by D-Dogg and is Executively Produced by Dama James (D-Dogg) and Tariq
Ibrahim. These guys are definitely going to be a crew to peep for in the
future and have dropped quite an accomplished product for their first
release. To me, overall the album has a sort of West Coast feel and is
overly laden with synths.
LP kicks off with an introductory track '100% Potentcy' on which all the
MCs rap and explain that they are 'Potent in all ten fingers and ten
toes' and sets the scene for the rest of the 17 track strong Album.
On 'It's P.O.T.' the crew come over a more
simple bass driven tune. Although the rapping matches the feeling of the track
it is perhaps delivered a bit lamely and lacks energy. Next up is 'I'm A Rider'
where D-Dogg showcases his talents on one of the best tracks on the
album. Perversely though it is less 'Rider'ish than some of the tracks on
On ‘I Ain’t Got Sh*t’ the MCs
explain about how they 'ain't got shit' and how they be 'robbing
bitches' to get what they want. Maybe Slick Rick could have made this
work, but I don't believe these guys. The first single off the LP is ‘Retaliation Iz A Must’.
‘Go Against Me’ is nicer on a more relaxed tip which D Dogg opens up
and shows that he is the most developed artist within the crew.
Next up is ‘Who We Sound Like’ already
released before the album was complete and has received several plays on
The Chubby Kidz on Kiss 100 FM. On this track P.O.T. ask 'Why you
worried about who we sound like, why you worried about who we make beats
like?' They want you to just dig the music they made. They do mention
that people have mentioned to them that the production can sound like
Dre or Swizz or the raps come like ATL on occasion. I would admit that
these are obviously the influence for the crew, but they also say that
they are unique and have more to offer.
‘Dear Friend’ is one of those slow
R'n'B love type raps that LL Cool J used to do where Ru illiterates the
ins and outs of a relationship, although cheesy its a nice track bar all
the references to 'nigga'. The next track ‘Man At 12’ is one of the
most outstanding. The beat although still heavily synthesized like the
others, is more competent and rounded. P.O.T with great insight explore
the story of a youth who grows up before his time by being involved with
an older gang. After dices with the law he is involved deeper and
progresses to 'stabbing meat', but in the end after doing a robbery and
taking the money back to his boys they jack him because he is still a
'Now (Don't Call The Cops)' is a wierd
jiggy track with a sparse beat punctuated by a rhythmic one note synth
sound. As seems to be the fashion at the moment many of the lines are
ended in the same word, in this case - 'Now'. ‘They Know My Name’ is
another nice track where Dama James aka D Dogg aka Hook Man lets people
know who he is and says 'Remember My Name'.
The production qualities are quite
high, if too clean. It has been said that the tracks were recorded in
spare time whilst concentrating on other releases and perhaps
unfortunately it shows occasionally. There is unnecessary swearing and
'bitch nigga' is a favourite phrase. If you like this type of Hip Hop
you'll definitely rate this.
Westwood and Anthony B on FLR 107.3 have
both played the CD and P.O.T. have been performing P.A.s nationwide in
the last few months. Look
out for the solo albums: 'My Day' by D-Dogg, 'Illegal Consumption' by
Tha Drunken Mastah and Ru's 'I Suppose I Could' all coming soon on
Potent Entertainment. For
more info on the label or artists contact Michael as below.