UK Hip Hop: Artists & Discographies www.low-life.fsnet.co.uk
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Artists and Discographies index
gRhyme - Reading
grhyme
grhyme - Blood N Jonez
grhyme - Jehst
grhyme - Phi Life Cypher
gRHYME is a Reading based hip hop night started by 25 year old promoter and MC, Phlo. It began as a one off night in August 2003 to promote a now defunct website. Britishhiphop.co.uk was interested in the outstanding line ups that he has put together and so had a few words with the man to find out what it is all about and what his plans are for the future.

"No other way to put it it was a financial disaster! The crowd was next to non existent despite having Task Force, Klashnekoff and DJ Excalibah down but that's all down to bad promotion on my part as well as a bad venue. Thrown in at the deep end with no prior experience and I pretty much sank. I knew I could do it better, I just needed to lick my wounds and get on with it", says Phlo.

"The next night was the Reading date of the Jehst tour so along with Jehst and TerraFirma I also booked Phi Life Cypher, Blood n Jonez, Gauge and Excalibah again. Caramac did most of the night DJing and this night was packed solid. A different venue, far better promotion and it was all going well until the worst possible thing imaginable - the mics broke. Have to hold my hands up to the responsibility of it although blame isn't directly attributed to me. The hire company supplied sub standard mics and then went missing when I tried to get hold of them about it. I, obviously, took a whole load of hassle over that and I can certainly understand why. It's a very, very harsh lesson to learn but the harshest lessons are sometimes the best - I won't make that mistake again! " Phlo continued.

"99% of the people I've met through this have been very supportive and special thanks going to Excalibah and Reprezent management who could easily have decided not to deal with me as a promoter but instead offered advice on how to do things better / more professionally. All that's been taken on board so the next night - Feb 4th with Cappo, Jehst, Yungun and a whole host of others - should go very smoothly. All I want is a decent ish sized crowd and no mic problems to make me happy!"

So is that it for Phlo? Is it all about promotion? What is next up for grhyme?

"Well, I've been writing for years and am in the process of recording a free LP called HipHopoGlyphics. Free because nobody knows me so nobodies going to pay for it and this is all just an expensive hobby to me. Maybe one day I'll think about pushing it further with performances but right now I'm happy doing it as it is with the promotions taking a lot of time up anyway along with my day job. The venue I use is Bar 4 who show mad love to the whole thing and along with Reading police we all co-operate to put on a safe show. It's very, very compact which helps the atmosphere so you're guaranteed a wicked night. There's none of this not being able to see the performers or anything! They're keen for me to do it monthly as long as the crowd is there and I'd like to book Mystro and Ironbridge in the near future as well as bringing back Phi Life Cypher and Task Force - possibly on the same billing. My philosophy is to provide value for money, get a lot of name acts on each show rather than one name and a host of unknowns. If people go away thinking it was a heavy night then that's enough for me, I might be mentioned on the promo but I'm not arrogant enough to believe that anybody remembers who I am at the end of it! "
 

Phlo can be reached at [email protected] or direct through the grhyme website at www.grhyme.co.uk

Intro Early Doors:
1979-1985
False Dawn:
1985-1990
Underground Years:
1990-1995
The Renaissance:
1995- 2000
The Future:
2000 & Beyond
Artists &
Discographies

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