I have obviously herd a
whole load of Neptunes stuff and know that they are one of the hottest
production duos about at the moment. So when I found out that they were part of
this Nerd project I thought we were in for a treat. The cover is really unusual
in that it is a picture of a cuddly Teddy bear wearing sunglasses with an orange
ribbon round its neck. What is that all about? The only clue that belies the
true contents of the record is that the bear is wearing a cap embroidered with
the words 'Rock Star'. Over the past five years Pharrell Williams (BMI
songwriter of the year) and Chad Hugo collectively know as the Neptunes have
provided beats for the likes of Mary J, Jay-Z and Usher amongst a whole host of
other big names, but NERD is their own thing and is a platform for them to
explore a variety of musical influences that might not get to see the light of
day under their more usual duties. This is sure to do well as it has big label
backing and is going to appeal to a wide audience, not just those Hip Hoppers
who listen out for the Neptunes, but also Skaters and Rock heads too.
The lead single Rock Star seems to be quite a
radical departure from what we are used to, with it's heavy distorted Rock
guitar and live instrumentation played by Spymob. Opening with the Jason
Nevins Remix, it is a harder version, but he has largely given it the same
re-working he gave Run-DMC and he won't win any prizes for this one. The kick
drum is repetitively used on every beat of the bar in a house stylee and this
version is all together more bass intensive. The original radio edit is more satisfying,
but has to be listened to as a rock song and therefore certain allowances have
to be made. With its more live drums and room for different elements to stand
out in the mix it is less busy on your ears. The same distorted guitar stabs and
melody are utilised throughout, accompanied by the same sung vocal and shouted
chorus that sounds like it is conducted through a megaphone. The CD closes with
Rock Star (formerly 'Rock Star - Poser') version which again is just a longer
version of the radio edit.
I have herd some of the rest of the album and
remain enthusiastic about it's contents, however, my enthusiasm has been
tempered by this particular track which didn't really hit the right notes for
me. We are definitely in the days of the growth of the Super Producer as someone
whose records people will purchase regardless, and the Neptunes fall into that
category. I just hope the people who buy this aren't disappointed.
Contact: Virgin,
Kensal House, 553 -579 Harrow Rd, London W10 4RH.
Tel: +44 (0) 208 964 6307 :: www.n-e-r-d.com
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